Course Information Photo 210
COURSE INFORMATION SHEET
Photo 210
Spring 09
Course Name: Photography Business
Course Number: Photo 210
Instructor’s Name: Bob Calkins
Office Telephone: 530 409 7733
Office Location & Hours: None
Prerequisites: None
Course objectives: 1: Analyze the photographic market and determine the type of clientele that they want to market to.
2: Develop a marketing plan targeted at their chosen clientele.
3: Demonstrate knowledge of effective sale procedures.
4: Set up an effective business plan that will project possible business expenses.
5: Weigh the benefits and challenges of being self-employed.
6: Become familiar with the day-to-day operations of the photographic business.
7: Become familiar with technology in the photographic business (digital vs. film).
How to make an appointment with instructor: In person, email.
Name of Dean of Technology Division: Danetta Webb
Evaluation procedures: Attendance, Quizzes, Finished Business Plan.
Instructor attendance policy: Weekly attendance is taken.
Grade standards for A_Complete Business Plan Professionally finished
B 80% completed
C 70% completed
D 60% completed
F 50% or less completed
Textbook: How To Start A Home Base Photography Business: Ken Oberrecht
Unacceptable behavior _Attached Policy Sheet
Photo 210
Spring 09
Course Name: Photography Business
Course Number: Photo 210
Instructor’s Name: Bob Calkins
Office Telephone: 530 409 7733
Office Location & Hours: None
Prerequisites: None
Course objectives: 1: Analyze the photographic market and determine the type of clientele that they want to market to.
2: Develop a marketing plan targeted at their chosen clientele.
3: Demonstrate knowledge of effective sale procedures.
4: Set up an effective business plan that will project possible business expenses.
5: Weigh the benefits and challenges of being self-employed.
6: Become familiar with the day-to-day operations of the photographic business.
7: Become familiar with technology in the photographic business (digital vs. film).
How to make an appointment with instructor: In person, email.
Name of Dean of Technology Division: Danetta Webb
Evaluation procedures: Attendance, Quizzes, Finished Business Plan.
Instructor attendance policy: Weekly attendance is taken.
Grade standards for A_Complete Business Plan Professionally finished
B 80% completed
C 70% completed
D 60% completed
F 50% or less completed
Textbook: How To Start A Home Base Photography Business: Ken Oberrecht
Unacceptable behavior _Attached Policy Sheet
Class Syilibus Photo 210
Photo 210:
Photography Business:
Requirements for class:
Access to Computer & printer
Microsoft Word (or equivalent)
Microsoft Publisher (or equivalent)
Students will be required to create:
Brochures,
Price lists,
Product lines,
A Business plan. With all required information. Start up costs, equipment lists, Mission statement, projection of monies. Products and services, marketing strategy’s , advertising…sales strategy. In other words, open, on Paper, a studio…
Students will be required to:
Research advertising
Locations for studios,
Visit individually, a working studio.
Present the above items to class.
Testing:
There will be 2 quizzes during the semester from the textbook.
Final: You will be required to create a business plan at the end of the semester.
You may download a template from the internet from such places as
www.businessplan.com or simply Google Business Plan.
Field Trip:
The class will be visiting a working studio during the semester.
Text:
The text required for this class is:
How to Start A Home-Based Photography Business: Ken Oberrecht
This text is available from Amazon.com at the following link:
http://www.amazon.com/How-Start-Home-Based-Photography-Business/dp/0762724838
Office Hours: None
You can reach me at:
motherlode@innercite.com
www.motherlodephoto.com
class blog: www.sccphoto210.blogspot.com
Photography Business:
Requirements for class:
Access to Computer & printer
Microsoft Word (or equivalent)
Microsoft Publisher (or equivalent)
Students will be required to create:
Brochures,
Price lists,
Product lines,
A Business plan. With all required information. Start up costs, equipment lists, Mission statement, projection of monies. Products and services, marketing strategy’s , advertising…sales strategy. In other words, open, on Paper, a studio…
Students will be required to:
Research advertising
Locations for studios,
Visit individually, a working studio.
Present the above items to class.
Testing:
There will be 2 quizzes during the semester from the textbook.
Final: You will be required to create a business plan at the end of the semester.
You may download a template from the internet from such places as
www.businessplan.com or simply Google Business Plan.
Field Trip:
The class will be visiting a working studio during the semester.
Text:
The text required for this class is:
How to Start A Home-Based Photography Business: Ken Oberrecht
This text is available from Amazon.com at the following link:
http://www.amazon.com/How-Start-Home-Based-Photography-Business/dp/0762724838
Office Hours: None
You can reach me at:
motherlode@innercite.com
www.motherlodephoto.com
class blog: www.sccphoto210.blogspot.com
