Course objectives: 1: Analyze the photographic market and determine the type of clientele that they want to market to. 2: Develop a marketing plan targeted at their chosen clientele. 3: Demonstrate knowledge of effective sale procedures. 4: Set up an effective business plan that will project possible business expenses. 5: Weigh the benefits and challenges of being self-employed. 6: Become familiar with the day-to-day operations of the photographic business. 7: Become familiar with technology in the photographic business (digital vs. film).
How to make an appointment with instructor: In person, email.
Name of Dean of Technology Division: Danetta Webb
Evaluation procedures: Attendance, Quizzes, Finished Business Plan.
Instructor attendance policy: Weekly attendance is taken.
Grade standards for A_Complete Business Plan Professionally finished B 80% completed C 70% completed D 60% completed F 50% or less completed
Textbook: How To Start A Home Base Photography Business: Ken Oberrecht
Requirements for class: Access to Computer & printer Microsoft Word (or equivalent) Microsoft Publisher (or equivalent)
Students will be required to create: Brochures, Price lists, Product lines, A Business plan. With all required information. Start up costs, equipment lists, Mission statement, projection of monies. Products and services, marketing strategy’s , advertising…sales strategy. In other words, open, on Paper, a studio…
Students will be required to: Research advertising Locations for studios, Visit individually, a working studio. Present the above items to class.
Testing: There will be 2 quizzes during the semester from the textbook.
Final: You will be required to create a business plan at the end of the semester. You may download a template from the internet from such places as www.businessplan.com or simply Google Business Plan.
Field Trip: The class will be visiting a working studio during the semester.
Bob & Carla Calkins have owned Mother Lode Photography since 1976. Since that time they have become internationally known for their contemporary style of portraiture.
Together they have won numerous national awards for their work, including the prestigious National loan Collection. In July 1986, they both received their Photographic Craftsman Degree form the Professional Photographers of America.
Their environmental portraits have been extensively displayed throughout Norther California. In the past few years their style has gained wide attention among other professional photographers, as well as local businessmen, families, high schoo seniors and wedding clients.
They also appeared as teachers at professional photographers seminars throughout the United States, United Kingdom & Australia. I