Wednesday, January 30, 2008

Feb 6th assignment

For next week: Read Chapter One. Be ready to discuss it. Have fun.

Tuesday, January 22, 2008

Course Information Photo 210

Photo 210
Spring 08

Course Name: Photography Business

Course Number: Photo 210

Instructor’s Name: Bob Calkins

Office Telephone: 558 2429

Office Location & Hours: None

Prerequisites: None

Course objectives: 1: Analyze the photographic market and determine the type of clientele that they want to market to.
2: Develop a marketing plan targeted at their chosen clientele.
3: Demonstrate knowledge of effective sale procedures.
4: Set up an effective business plan that will project possible business expenses.
5: Weigh the benefits and challenges of being self-employed.
6: Become familiar with the day-to-day operations of the photographic business.
7: Become familiar with technology in the photographic business (digital vs. film).

How to make an appointment with instructor: In person, email.

Name of Dean of Technology Division:

Evaluation procedures: Attendance, Quizzes, Finished Business Plan.

Instructor attendance policy: Weekly attendance is taken.

Grade standards for A_Complete Business Plan Professionally finished
B 80% completed
C 70% completed
D 60% completed
F 50% or less completed

Textbook: How To Start A Home Base Photography Business: Ken Oberrecht

Unacceptable behavior _Attached Policy Sheet

Class Syilibus Photo 210

Photo 210:
Photography Business:

Requirements for class:
Access to Computer & printer
Microsoft Word (or equivalent)
Microsoft Publisher (or equivalent)

Students will be required to create:
Price lists,
Product lines,
A Business plan. With all required information. Start up costs, equipment lists, Mission statement, projection of monies. Products and services, marketing strategy’s , advertising…sales strategy. In other words, open, on Paper, a studio…

Students will be required to:
Research advertising
Locations for studios,
Visit individually, a working studio.
Present the above items to class.

There will be 2 quizzes during the semester from the textbook.

Final: You will be required to create a business plan at the end of the semester.
You may download a template from the internet from such places as or simply Google Business Plan.

Field Trip:
The class will be visiting a working studio during the semester.

The text required for this class is:
How to Start A Home-Based Photography Business: Ken Oberrecht
This text is available from at the following link:

Office Hours: None
You can reach me at:

class blog: