COURSE INFORMATION SHEET
Course Name: Photography Business
Course Number: Photo 210
Instructor’s Name: Bob Calkins
Office Telephone: 558 2429
Office Location & Hours: None
Course objectives: 1: Analyze the photographic market and determine the type of clientele that they want to market to.
2: Develop a marketing plan targeted at their chosen clientele.
3: Demonstrate knowledge of effective sale procedures.
4: Set up an effective business plan that will project possible business expenses.
5: Weigh the benefits and challenges of being self-employed.
6: Become familiar with the day-to-day operations of the photographic business.
7: Become familiar with technology in the photographic business (digital vs. film).
How to make an appointment with instructor: In person, email.
Name of Dean of Technology Division:
Evaluation procedures: Attendance, Quizzes, Finished Business Plan.
Instructor attendance policy: Weekly attendance is taken.
Grade standards for A_Complete Business Plan Professionally finished
B 80% completed
C 70% completed
D 60% completed
F 50% or less completed
Textbook: How To Start A Home Base Photography Business: Ken Oberrecht
Unacceptable behavior _Attached Policy Sheet